affordability initiatives

Coca-Cola’s value market share in India’s non-alcoholic ready-to-drink (NARTD) beverages segment declined due to investment timing, affordability initiatives, and geographical mix. The company introduced low-priced variants to compete with Reliance’s Campa Cola, but the move may have impacted its value market share. Varun Beverages reported strong revenue growth, but missed the Bloomberg consensus estimate for net profit.